{"cateringRankList": [{"base_message": {"品牌名称": "麦当劳", "业态分类": "小吃快餐-西式快餐", "全国排名": 1, "全国排名环比变化": 0, "本地排名": 1, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 32.5, "消费者口碑": 82.22}, "shop_cnt": {"全国门店总数": 326, "全国商场数量": 18701, "全国进驻商场数量": 2294, "本地商场数量": 542, "本地进驻商场数量": 129, "本地门店总数": 38, "社区型门店": 92, "写字楼型门店": 40, "混合型门店": 32, "交通枢纽型门店": 7, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 229908, "门店平均生命周期": 63.06021, "平均复购率": 0.4091279, "评级阶段": "稳定期", "综合得分": 90.333}}, {"base_message": {"品牌名称": "肯德基", "业态分类": "小吃快餐-西式快餐", "全国排名": 2, "全国排名环比变化": 0, "本地排名": 2, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 32.5, "消费者口碑": 76.78}, "shop_cnt": {"全国门店总数": 533, "全国商场数量": 18701, "全国进驻商场数量": 4072, "本地商场数量": 542, "本地进驻商场数量": 129, "本地门店总数": 45, "社区型门店": 80, "写字楼型门店": 38, "混合型门店": 27, "交通枢纽型门店": 2, "本地上月开店量": 0, "本地上月关店量": 2}, "overall_evaluation": {"月客流量": 212537, "门店平均生命周期": 64.16373, "平均复购率": 0.34579846, "评级阶段": "稳定期", "综合得分": 82.767}}, {"base_message": {"品牌名称": "乐凯撒比萨", "业态分类": "小吃快餐-西式快餐", "全国排名": 15, "全国排名环比变化": 0, "本地排名": 3, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 80.0, "消费者口碑": 90.1}, "shop_cnt": {"全国门店总数": 2, "全国商场数量": 18701, "全国进驻商场数量": 136, "本地商场数量": 542, "本地进驻商场数量": 67, "本地门店总数": 57, "社区型门店": 10, "写字楼型门店": 6, "混合型门店": 4, "交通枢纽型门店": 0, "本地上月开店量": 2, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 253194, "门店平均生命周期": 67.92363, "平均复购率": 0.19705816, "评级阶段": "稳定期", "综合得分": 77.015}}, {"base_message": {"品牌名称": "塔斯汀中国汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 3, "全国排名环比变化": 0, "本地排名": 4, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 19.0, "消费者口碑": 76.98}, "shop_cnt": {"全国门店总数": 2384, "全国商场数量": 18701, "全国进驻商场数量": 802, "本地商场数量": 542, "本地进驻商场数量": 19, "本地门店总数": 15, "社区型门店": 97, "写字楼型门店": 7, "混合型门店": 21, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 57867, "门店平均生命周期": 10.505747, "平均复购率": 0.2539727, "评级阶段": "稳定期", "综合得分": 75.647}}, {"base_message": {"品牌名称": "华莱士", "业态分类": "小吃快餐-西式快餐", "全国排名": 0, "全国排名环比变化": 0, "本地排名": 5, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 18.5, "消费者口碑": 74.28}, "shop_cnt": {"全国门店总数": 14057, "全国商场数量": 18701, "全国进驻商场数量": 784, "本地商场数量": 542, "本地进驻商场数量": 11, "本地门店总数": 7, "社区型门店": 196, "写字楼型门店": 5, "混合型门店": 28, "交通枢纽型门店": 1, "本地上月开店量": 0, "本地上月关店量": 1}, "overall_evaluation": {"月客流量": 13651, "门店平均生命周期": 27.446154, "平均复购率": 0.37930164, "评级阶段": "衰退期", "综合得分": 74.142}}, {"base_message": {"品牌名称": "汉堡王", "业态分类": "小吃快餐-西式快餐", "全国排名": 5, "全国排名环比变化": 0, "本地排名": 6, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 30.0, "消费者口碑": 82.68}, "shop_cnt": {"全国门店总数": 40, "全国商场数量": 18701, "全国进驻商场数量": 934, "本地商场数量": 542, "本地进驻商场数量": 30, "本地门店总数": 3, "社区型门店": 7, "写字楼型门店": 11, "混合型门店": 5, "交通枢纽型门店": 2, "本地上月开店量": 0, "本地上月关店量": 2}, "overall_evaluation": {"月客流量": 6429, "门店平均生命周期": 70.78351, "平均复购率": 0.30080608, "评级阶段": "衰退期", "综合得分": 74.068665}}, {"base_message": {"品牌名称": "尊宝比萨", "业态分类": "小吃快餐-西式快餐", "全国排名": 14, "全国排名环比变化": 0, "本地排名": 7, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 40.0, "消费者口碑": 80.84}, "shop_cnt": {"全国门店总数": 10, "全国商场数量": 18701, "全国进驻商场数量": 265, "本地商场数量": 542, "本地进驻商场数量": 33, "本地门店总数": 38, "社区型门店": 186, "写字楼型门店": 9, "混合型门店": 32, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 48103, "门店平均生命周期": 56.054626, "平均复购率": 0.24635053, "评级阶段": "稳定期", "综合得分": 72.326}}, {"base_message": {"品牌名称": "赛百味SUBWAY", "业态分类": "小吃快餐-西式快餐", "全国排名": 11, "全国排名环比变化": 0, "本地排名": 8, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 30.0, "消费者口碑": 77.68}, "shop_cnt": {"全国门店总数": 10, "全国商场数量": 18701, "全国进驻商场数量": 265, "本地商场数量": 542, "本地进驻商场数量": 8, "本地门店总数": 4, "社区型门店": 0, "写字楼型门店": 3, "混合型门店": 2, "交通枢纽型门店": 3, "本地上月开店量": 0, "本地上月关店量": 2}, "overall_evaluation": {"月客流量": 9778, "门店平均生命周期": 92.064514, "平均复购率": 0.3227104, "评级阶段": "衰退期", "综合得分": 69.552}}, {"base_message": {"品牌名称": "至尊比萨", "业态分类": "小吃快餐-西式快餐", "全国排名": 6, "全国排名环比变化": 0, "本地排名": 9, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 40.0, "消费者口碑": 74.56}, "shop_cnt": {"全国门店总数": 76, "全国商场数量": 18701, "全国进驻商场数量": 29, "本地商场数量": 542, "本地进驻商场数量": 3, "本地门店总数": 9, "社区型门店": 23, "写字楼型门店": 0, "混合型门店": 8, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 6176, "门店平均生命周期": 41.702564, "平均复购率": 0.2727004, "评级阶段": "稳定期", "综合得分": 68.934}}, {"base_message": {"品牌名称": "必胜客", "业态分类": "小吃快餐-西式快餐", "全国排名": 8, "全国排名环比变化": 0, "本地排名": 10, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 65.0, "消费者口碑": 82.2}, "shop_cnt": {"全国门店总数": 171, "全国商场数量": 18701, "全国进驻商场数量": 2188, "本地商场数量": 542, "本地进驻商场数量": 62, "本地门店总数": 26, "社区型门店": 18, "写字楼型门店": 3, "混合型门店": 6, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 53846, "门店平均生命周期": 93.098656, "平均复购率": 0.24026185, "评级阶段": "稳定期", "综合得分": 67.88}}, {"base_message": {"品牌名称": "达美乐披萨", "业态分类": "小吃快餐-西式快餐", "全国排名": 10, "全国排名环比变化": 0, "本地排名": 11, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 55.0, "消费者口碑": 84.62}, "shop_cnt": {"全国门店总数": 145, "全国商场数量": 18701, "全国进驻商场数量": 303, "本地商场数量": 542, "本地进驻商场数量": 33, "本地门店总数": 16, "社区型门店": 10, "写字楼型门店": 2, "混合型门店": 3, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 40382, "门店平均生命周期": 31.83526, "平均复购率": 0.25378758, "评级阶段": "稳定期", "综合得分": 65.443}}, {"base_message": {"品牌名称": "哈帝斯汉堡现煎牛堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 7, "全国排名环比变化": 0, "本地排名": 12, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 37.5, "消费者口碑": 0.0}, "shop_cnt": {"全国门店总数": 4, "全国商场数量": 18701, "全国进驻商场数量": 15, "本地商场数量": 542, "本地进驻商场数量": 15, "本地门店总数": 3, "社区型门店": 2, "写字楼型门店": 3, "混合型门店": 1, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 4247, "门店平均生命周期": 55.307693, "平均复购率": 0.37532562, "评级阶段": "稳定期", "综合得分": 61.25}}, {"base_message": {"品牌名称": "艾薯夫妇", "业态分类": "小吃快餐-西式快餐", "全国排名": 16, "全国排名环比变化": 0, "本地排名": 13, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 50.0, "消费者口碑": 0.0}, "shop_cnt": {"全国门店总数": 2, "全国商场数量": 18701, "全国进驻商场数量": 19, "本地商场数量": 542, "本地进驻商场数量": 17, "本地门店总数": 14, "社区型门店": 1, "写字楼型门店": 0, "混合型门店": 1, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 86746, "门店平均生命周期": 69.62162, "平均复购率": 0.18530129, "评级阶段": "稳定期", "综合得分": 57.835712}}, {"base_message": {"品牌名称": "大汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 18, "全国排名环比变化": 0, "本地排名": 14, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 19.5, "消费者口碑": 74.54}, "shop_cnt": {"全国门店总数": 5, "全国商场数量": 18701, "全国进驻商场数量": 2, "本地商场数量": 542, "本地进驻商场数量": 1, "本地门店总数": 6, "社区型门店": 6, "写字楼型门店": 0, "混合型门店": 0, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 10712, "门店平均生命周期": 61.82237, "平均复购率": 0.35104576, "评级阶段": "稳定期", "综合得分": 55.431}}, {"base_message": {"品牌名称": "波客派", "业态分类": "小吃快餐-西式快餐", "全国排名": 9, "全国排名环比变化": 0, "本地排名": 15, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 23.5, "消费者口碑": 71.52}, "shop_cnt": {"全国门店总数": 58, "全国商场数量": 18701, "全国进驻商场数量": 9, "本地商场数量": 542, "本地进驻商场数量": 6, "本地门店总数": 9, "社区型门店": 34, "写字楼型门店": 0, "混合型门店": 4, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 10764, "门店平均生命周期": 66.7757, "平均复购率": 0.26783097, "评级阶段": "稳定期", "综合得分": 40.144665}}, {"base_message": {"品牌名称": "杰西五", "业态分类": "小吃快餐-西式快餐", "全国排名": 12, "全国排名环比变化": 0, "本地排名": 16, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 18.0, "消费者口碑": 0.0}, "shop_cnt": {"全国门店总数": 8, "全国商场数量": 18701, "全国进驻商场数量": null, "本地商场数量": 542, "本地进驻商场数量": 0, "本地门店总数": 4, "社区型门店": 4, "写字楼型门店": 0, "混合型门店": 0, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 6327, "门店平均生命周期": 40.5, "平均复购率": 0.3870203, "评级阶段": "稳定期", "综合得分": 39.75}}, {"base_message": {"品牌名称": "韦小堡炸鸡汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 19, "全国排名环比变化": 0, "本地排名": 17, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 24.5, "消费者口碑": 75.78}, "shop_cnt": {"全国门店总数": 10, "全国商场数量": 18701, "全国进驻商场数量": 3, "本地商场数量": 542, "本地进驻商场数量": 0, "本地门店总数": 12, "社区型门店": 2, "写字楼型门店": 0, "混合型门店": 0, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 12636, "门店平均生命周期": 55.51923, "平均复购率": 0.34489527, "评级阶段": "稳定期", "综合得分": 39.492}}, {"base_message": {"品牌名称": "派乐汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 4, "全国排名环比变化": 0, "本地排名": 18, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 22.5, "消费者口碑": 74.44}, "shop_cnt": {"全国门店总数": 274, "全国商场数量": 18701, "全国进驻商场数量": 34, "本地商场数量": 542, "本地进驻商场数量": 0, "本地门店总数": 2, "社区型门店": 1, "写字楼型门店": 0, "混合型门店": 0, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 1378, "门店平均生命周期": 29.838709, "平均复购率": 0.47549018, "评级阶段": "稳定期", "综合得分": 37.791}}, {"base_message": {"品牌名称": "德洲汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 17, "全国排名环比变化": 0, "本地排名": 19, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 21.0, "消费者口碑": 0.0}, "shop_cnt": {"全国门店总数": 1, "全国商场数量": 18701, "全国进驻商场数量": 5, "本地商场数量": 542, "本地进驻商场数量": 0, "本地门店总数": 2, "社区型门店": 2, "写字楼型门店": 0, "混合型门店": 0, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 3050, "门店平均生命周期": 44.0, "平均复购率": 0.4527804, "评级阶段": "稳定期", "综合得分": 37.125}}, {"base_message": {"品牌名称": "贝克汉堡", "业态分类": "小吃快餐-西式快餐", "全国排名": 13, "全国排名环比变化": 0, "本地排名": 20, "本地排名环比变化": 0, "消费档次": "未区分", "人均消费": 25.0, "消费者口碑": 74.4}, "shop_cnt": {"全国门店总数": 13, "全国商场数量": 18701, "全国进驻商场数量": 41, "本地商场数量": 542, "本地进驻商场数量": 0, "本地门店总数": 1, "社区型门店": 0, "写字楼型门店": 0, "混合型门店": 1, "交通枢纽型门店": 0, "本地上月开店量": 0, "本地上月关店量": 0}, "overall_evaluation": {"月客流量": 719, "门店平均生命周期": 50.0, "平均复购率": 0.38950893, "评级阶段": "稳定期", "综合得分": 36.618332}}]}